So I've been putting this post off for weeks cuz, honestly, I wasn't sure if what we built would actually work. But after seeing real people land ACTUAL interviews using our tool (and our weird marketing strategy working), I just had to share this.
The Problem I Couldn't Ignore
6 months ago, I watched my roommate spend literally 8+ hours EVERY DAY applying for jobs. Resume tweaking. Cover letters. Application forms. Interview prep. Tracking spreadsheets. The whole exhausting cycle.
Despite all that effort, she was getting ghosted by like 95% of companies.
Thats when it hit me: the modern job search is fundamentally broken. It's not just hard—it's unnecessarily complicated, time-consuming, and soul-crushing.
What We Built to Fix It
Woberry started as a simple idea: what if we could use AI to handle the repetitive parts of job searching?
Not the generic "AI resume builder" tools that already exist, but something that actually understands how hiring systems work and optimizes for them.
We built a system that:
Analyzes job posts against your resume (identifying the exact 70% of keywords your missing)
Auto-tailors applications to each job (we've achieved an 85% match rate with ATS systems)
Prepares you for specific company interviews (we've collected 2,500+ real interview questions from actual companies)
Our $0 Marketing Strategy That Actually Worked???
Here's the thing about being a broke founder, we had literally $0 for marketing. Plus, none of us wanted to do the whole "founder face" thing on camera (we're all awkward introverts).
So we tried something different: faceless TikTok content.
Our strategy was embarassingly simple:
Post 2 videos EVERY day showing Woberry in action (just screen recordings)
Show the contrast between traditional job hunting vs using Woberry
Never ever show our faces
The first month was brutal - like 50 views per video brutal. But we kept going. By month 3, something clicked.
Now we're at:
2.7M total views (!!!)
95K followers
And multiple paying customers!
The craziest part? Our most viral video (500k views) took me exactly 4 minutes to make. I literally recorded my screen showing how our AI wrote a resume.
What Didn't Work (The Honest Part)
Not everything was a win:
Early users hated our first UI so much that one literally sent us a sketch of how it should work
When we got lazy and missed a few days posting, our growth tanked immediately
The lesson? Consistency > perfection.
What's Next for Woberry
Were doubling down on what's working:
Expanding our company database to better customize applications
Building direct integrations with job boards for one-click applications
Creating a community where job seekers can share insights
Pushing harder on TikTok/YouTube Shorts
If your currently job hunting or know someone who is, I'd love for you to try Woberry and tell me what you think. Your feedback shapes what we build next.
So I've been putting this post off for weeks cuz, honestly, I wasn't sure if what we built would actually work. But after seeing real people land ACTUAL interviews using our tool (and our weird marketing strategy working), I just had to share this.
The Problem I Couldn't Ignore 6 months ago, I watched my roommate spend literally 8+ hours EVERY DAY applying for jobs. Resume tweaking. Cover letters. Application forms. Interview prep. Tracking spreadsheets. The whole exhausting cycle.
Despite all that effort, she was getting ghosted by like 95% of companies.
Thats when it hit me: the modern job search is fundamentally broken. It's not just hard—it's unnecessarily complicated, time-consuming, and soul-crushing.
What We Built to Fix It Woberry started as a simple idea: what if we could use AI to handle the repetitive parts of job searching?
Not the generic "AI resume builder" tools that already exist, but something that actually understands how hiring systems work and optimizes for them.
We built a system that:
Analyzes job posts against your resume (identifying the exact 70% of keywords your missing)
Auto-tailors applications to each job (we've achieved an 85% match rate with ATS systems)
Prepares you for specific company interviews (we've collected 2,500+ real interview questions from actual companies)
Our $0 Marketing Strategy That Actually Worked??? Here's the thing about being a broke founder, we had literally $0 for marketing. Plus, none of us wanted to do the whole "founder face" thing on camera (we're all awkward introverts).
So we tried something different: faceless TikTok content.
Our strategy was embarassingly simple:
Post 2 videos EVERY day showing Woberry in action (just screen recordings)
Show the contrast between traditional job hunting vs using Woberry
Never ever show our faces
The first month was brutal - like 50 views per video brutal. But we kept going. By month 3, something clicked.
Now we're at:
2.7M total views (!!!)
95K followers
And multiple paying customers!
The craziest part? Our most viral video (500k views) took me exactly 4 minutes to make. I literally recorded my screen showing how our AI wrote a resume.
What Didn't Work (The Honest Part) Not everything was a win:
Early users hated our first UI so much that one literally sent us a sketch of how it should work
When we got lazy and missed a few days posting, our growth tanked immediately
The lesson? Consistency > perfection.
What's Next for Woberry Were doubling down on what's working:
Expanding our company database to better customize applications
Building direct integrations with job boards for one-click applications
Creating a community where job seekers can share insights
Pushing harder on TikTok/YouTube Shorts
If your currently job hunting or know someone who is, I'd love for you to try Woberry and tell me what you think. Your feedback shapes what we build next.
Link: https://www.woberry.com/
What's your biggest job search frustration? I'd love to hear about it in the comments. by frankvienna 18 minutes ago